Hair Co Salon
Six Phillips County businesses return from the 2011 June “Destination Bootcamp” with new tools for changing their businesses and attracting new customers. The Phillips County business owners attending Destination BootCamp at Longmont, Colorado were: Janeen Wallgreen (Heartland Marketing), Eric & Nicolina Coulimore (Couli Kaffee), Shelli Dennis (the Hair Co. Salon), Robin Sides (Ultimate Image), Teal Yates (KKAN/KQMA Radio), and Diane Conn (Kustom Kreations), plus Jeff Hofaker (PCED Director) acting as the group’s community coordinator.
Phillips County Economic Development was the first county in the nation to make a long term (four year) committment to sending six business owners and one community coordinator to the Jon Schallert – “Destination BootCamp“ within the Community Reinvestment Program. Through this committment to the Schallert Program, Phillips County Economic Development provided a sponsorship which paid for every attendee’s registration fee.
Phillips County, Kansas has always had strong entrepreneurs and leaders. Dane G. Hansen and McDill “Huck” Boyd were two entrepreneurs who fought for the rural community, its businesses, its way of life, and the future prospect of its citizens and visitors to “Discover Phillips County”. As a Rural Opportunity Zone (ROZ) area, a designated Entrepreneurial Community by Network Kansas, and offering local, entrepreneurial grant programs to assist business growth and creation, Phillips County, Kansas has positioned itself as one of the most entrepreneurial minded, rural communities in the Midwest United States. Making the committment to sponsoring businesses for this premiere marketing learning experience, instructed by Jon Schallert, is another proactive tool that Phillips County Economic Development has done to assist local businesses increase revenue possibilities.
The two and one-half day “Destination Bootcamp”, created by marketing consultant Jon Schallert, teaches independent business owners on how to reposition their businesses as “consumer destinations”. According to Schallert, a business using his “Destination Business” strategies can compete effectively with superstores like Wal-Mart and Home Depot, and significantly impact a local community. According to Schallert, it is not uncommon for destination businesses to create change in an entire city, by pulling consumers from miles around, from outside the typical, immediate marketplace of a community.
For inside information about the businesses which attended the 2011 Destination BootCamp, review the official press release.