Google Analytics
Facebook Engagement
Tips for Facebook pages and websites from: Beyond the Facebook Business Page – How to Generate Traffic and Leads with Facebook by Andrea Vahl publication of HubSpot
http://www.socialmediaexaminer.com/
Tips for Facebook & Website:
-Engage your Audience on Facebook
- Provide Tips
- Useful Information
- Incentives
- Contests (through an application-3rd party)
- Photo or video contest
- Ask Questions
-Add your website address in the About section (first thing) on the Left Sidebar
- Website address will be seen more
- Have good content on your website that will make visitors want to come back
- Blog: Helpful Information – Answer questions, Give tips
- Post your blog link on your Facebook page each time you blog
- Give Resources – Helpful information
- Frequently asked questions
- Special Articles
- Examples of your work
- Testimonials
- Free services
- Webinars
- Advertise on Facebook: Can reach target markets based on key words (age, gender, location, etc)
-Measure your traffic on your website: Analyze the data to see what works
- Google Analytics
- Create a Landing Page on your Facebook page through a Facebook Application – will help capture leads
- Landing Page: First page non-subscribers will see
- Facebook Application Example: Lujure
- Try to get email addresses
- Provide an incentive to giving their email: Freebies, Rewards
-Establish a deeper relationship with your fans through email
- Have fans subscribe to your newsletter: provide incentive
- Announce your product, service, expertise
- Give useful information (not just a sale)