Destination University
FREE WEBINARS
Inspiration & Innovation Classes for Entrepreneurs
FREE WEBINARS for Phillips County business owners and managers! Phillips County Economic Development will be showing FREE webinars in the E-Center located at the Fischer Building in Phillipsburg. PCED has become a member in the Partner Program through Jon Schallert’s Destination University and one of the benefits is to show webinars from experts and authors. One webinar will be shown each month on the 2nd Wednesday as a brown bag lunch from 12:00-1:00pm. Bring your lunch and learn about different business ideas which can improve your business! Below is the schedule of the webinars.
| Date | Topic | Time |
| 1/11/2012 | Applying the New Rules of Marketing to Your Small Business – David Meerman Scott | 12:00-1:00pm |
| 2/8/2012 | The Foundation of a Destination Business: Your Unique Positioning – Jon Schallert Using Humor in the Workplace: Create a Stronger Business and a Better Team – Michael Kerr |
12:00-1:00pm |
| 3/14/2012 | Public Relations: Get More Customers at Lower Costs: Andrea Schafer Capturing Customers in 7-Seconds When They Walk in Your Door – Jon Schallert |
12:00-1:00pm |
| 4/11/2012 | How Small Talk Can Lead to Big Results in Your Business – Debra Fine Making a Case for Store Front Improvement – Seanette Corkil |
12:00-1:00pm |
| 5/9/2012 | Financial Straight Talk: How to Keep More of What You Make – Richard Schultheis Branding Your Business – Jon Schallert |
12:00-1:00pm |
| 6/13/2012 | Introduction to Effective Email Marketing: Jon Schallert | 12:00-1:00pm |
Please RSVP with Andrea Lowry – PCED Office Manager at 785-543-5809 or pced2@ruraltel.net. MARK YOUR CALENDARS! You will want to take advantage of this great opportunity!
Destination University Membership Discounted Cost
Destination University is a membership-only program designed exclusively for independent business owners to help them grow their businesses, while increasing their sales, profits, and customer traffic. Destination University was originally created to highlight Jon Schallert’s proprietary Destination Business processes. Now, Destination University has fifteen different business experts and authors who contribute their expertise in the form of live and recorded webinars in our social networking area, the Destination University Student Center.
Members of Destination University will benefit from and have access to:
- Online training library of webinars covering many topics presented by Jon Schallert and business experts in various fields
- Monthly live webinars presented on a different topic each month by Jon Schallert or one of our other Business Experts
- An interactive social networking area where business owners can communicate with other owners and resources from around the world
- Email access to all of our Business Experts to ask a question directly to any of them
- A business resource area with companies and services that can help grow a business
Phillips County Economic Development joined the Destination University (DU) within the Partner Program to allow Phillips County business owners and managers the ability to join DU at a discounted price. A regular membership cost $29.95 a month but becoming a member under Phillips County will only cost $19.95 a month and the registration fee will be waived! This is a great opportunity for Phillips County businesses to become a member of Destination University and hook into marketing/networking insights which could lift your business! PCED will also be able to show business webinars so look for more information on the webinars coming soon
For more information about Destination University visit: www.destinationuniversity.com/
Putting Humor to Work - Michael Kerr
Eleven business owners and community leaders from Phillips County attended the 2011 Summit Business Conference in Boulder, CO. I feel very privileged to be one of the eleven to attend this conference! Jon Schallert, founder of Destination University, organized the conference and hand-picked nine world-class authors and experts to present to small business owners and community leaders. Everyone who attended gained useful, practical, and valuable information to make their business better (no matter what kind business it was). All of the speakers were energetic, passionate, very informative, and excellent. It was most certainly a fun and educational experience to have all of these experts in one place presenting to small business owners in North America. I will share information from each presenter in future blogs.
The first presenter to get the conference kicked off was Michael Kerr presenting “Putting Humor to Work”. He was absolutely hilarious, enthusiastic, upbeat, and made you feel very energized and excited.
Here is some information Michael Kerr’s gave in his presentation at the Summit Business Conference to help you energize and excite employees to become more productive with the end result of making your business more successful. To learn more about motivating and inspiring employees visit Michael Kerr’s website: http://www.mikekerr.com/
Michael Kerr tells us a way to release stress could be to tap into our own since of humor. A work culture that creates fun and humor will reduce turnover, increase productivity, create a good work environment, and be more successful. When people are having fun they will like their job more resulting in being more productive for their employer. Business owners and managers need to strive to create a work environment that they would want to recommend to their children or best friends.
Providing humor does not mean you have to be comedians, but rather using what works for your organization to balance stress. To add humor to the work place and lighten the atmosphere, organizations can have a funny: bulletin board, signs, mascots, humor first aid kit, rituals, and traditions. Happy STAFF makes HAPPY Customers.
Michael Kerr gives the 3 R’s:
Relax: Humor helps people relax. It may help one to relax mentally and physically. When people are relaxed and enjoying work that attitude catches on and lowers tension.
Reward: Rewarding employees shows that you appreciate the work they do. You may have to turn bad situations into good situations. One example: a business is by train tracks which makes it really noisy and shakes the office when a train goes by. Instead of complaining about this nuisance, the business provides chocolate to their employees when a train goes by. By doing this the business has turned the bad situation into a good one and boosts morale.
Reframing Challenges: Stress is in the eye of the beholder. No matter what’s going on, you have 100% control of how you react. It is human nature to have negative thinking instead of positive thinking. However, negative thinking never produces success. It takes a lot of positive thoughts to reverse the effects of negative thoughts.
Michael Kerr’s Books: Inspiring Workplaces – Creating the Kind of Workplace Where Everyone Wants to Work and Putting Humor to Work.
Destination Business Workshop
Phillips County was pleased to welcome Jon Schallert founder of Destination University to our area! Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into a Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step “Destination Business” process, which he developed over the course of twenty-five (25) years of working with independent business owners.
Fifty-nine (59) business owners, community leaders, residents from outside Phillips County had the great opportunity of acquiring information from an hour and half presentation by Jon Schallert. This special presentation was on Wednesday, August 17, 2011 at 5:30-7:00pm at the Huck Boyd Community Center as part of the Community Reinvention Program of which Phillips County has been a partner in for the last two years. For over fifteen years, Jon has been helping business’ learn how to become destination locations. Businesses he’s consulted have found real success and a noticeable increase in sales. His strategy is a fourteen step process to become a “Destination Business” which attracts customers and media from over three hours away. Jon shared many stories of businesses that became very successful by utilizing his process. Highlighting three of the fourteen steps covered in the process, attendees at Phillipsburg were very impressed by the information; of which, several locked themselves down for a PCED sponsorship to attend his 2 ½ day workshop in 2012. “With his real life examples, intricate background knowledge and his energy tied with humor, gave me the enthusiasm and ideas for starting to think outside the box,” stated Sherry Robinson.
Phillips County Economic Development was the first county in the nation to make a long term (four year) commitment toward sending six business owners and one community coordinator each year within the Community Reinvestment Program to the “Destination BootCamp“. Phillips County Economic Development provides a sponsorship to the Schallert Bootcamp Program which pays for an approved attendee’s registration. A business who attends the Destination BootCamp learns the entire 14 step process in 2 ½ days in Longmont Colorado. Phillips County will be sending two more groups out to Longmont in 2012 and 2013. If you are a business owner interested in attending please contact the Phillips County Economic Development office.
Picture: Jon Schallert, and wife Peg, accepting Destination for Opportunity- Discover Phillips County caps at the meeting. They displayed their caps proudly after receiving them by the PCED.