Destination Opportunity
Destination Business Workshop
Phillips County was pleased to welcome Jon Schallert founder of Destination University to our area! Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into a Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step “Destination Business” process, which he developed over the course of twenty-five (25) years of working with independent business owners.
Fifty-nine (59) business owners, community leaders, residents from outside Phillips County had the great opportunity of acquiring information from an hour and half presentation by Jon Schallert. This special presentation was on Wednesday, August 17, 2011 at 5:30-7:00pm at the Huck Boyd Community Center as part of the Community Reinvention Program of which Phillips County has been a partner in for the last two years. For over fifteen years, Jon has been helping business’ learn how to become destination locations. Businesses he’s consulted have found real success and a noticeable increase in sales. His strategy is a fourteen step process to become a “Destination Business” which attracts customers and media from over three hours away. Jon shared many stories of businesses that became very successful by utilizing his process. Highlighting three of the fourteen steps covered in the process, attendees at Phillipsburg were very impressed by the information; of which, several locked themselves down for a PCED sponsorship to attend his 2 ½ day workshop in 2012. “With his real life examples, intricate background knowledge and his energy tied with humor, gave me the enthusiasm and ideas for starting to think outside the box,” stated Sherry Robinson.
Phillips County Economic Development was the first county in the nation to make a long term (four year) commitment toward sending six business owners and one community coordinator each year within the Community Reinvestment Program to the “Destination BootCamp“. Phillips County Economic Development provides a sponsorship to the Schallert Bootcamp Program which pays for an approved attendee’s registration. A business who attends the Destination BootCamp learns the entire 14 step process in 2 ½ days in Longmont Colorado. Phillips County will be sending two more groups out to Longmont in 2012 and 2013. If you are a business owner interested in attending please contact the Phillips County Economic Development office.
Picture: Jon Schallert, and wife Peg, accepting Destination for Opportunity- Discover Phillips County caps at the meeting. They displayed their caps proudly after receiving them by the PCED.