Six local businesses returned last week from a business improvement “Destination BootCamp” held in Longmont, Colorado, where they leaned hundreds of new methods to bring more customers and tourists to Phillips County.
Among the group to attend include: Stacie Wenzl – Wenzl Drug, Erik Willer – Willer’s Casual Dining, Ginger Tweedy – Area Insight, Setul Parikh – Mark V Motel, Debra Dillon –Logan area business, Dustin Cheney –Phillipsburg Chiropractic Center, and Kera Nuckolls –Discover Phillipsburg Main Street as the Community Coordinator.
Phillips County Economic Development committed to fund the registration fee for six Phillips County businesses and one Community Coordinator to attend per year for four years. This is the third group to attend the two and one-half day, 20-hour workshop that also included approximately twenty-five other business representatives from across North America.
Destination Business BootCamp was created by marketing consultant Jon Schallert, who teaches independent business owners on how to reposition their businesses as “consumer destinations”.
According to Schallert, a business using his Destination Business strategies can compete effectively with stores like Wal-Mart and Home Depot and significantly impact a local community.
Schallert notes that it is not uncommon for destination businesses to create change in an entire city, by drawing consumers, from miles around, outside the immediate marketplaces of the community.
“The Destination Business BootCamp is a must do for any small business owner who wants to set themselves apart from, ahead of, or to excel faster than the competition,” says Phillipsburg chiropractor, Dr. Dustin Cheney. “Your competition is not your competitor down the street. Your competition is the world. In today’s society, almost anything is a click away. With the tools I learned at the Destination BootCamp taught by Jon Schallert, I know that I can beat the click and continue to offer our community the highest quality chiropractic and natural health care services in the region.
Schallert’s Destination Busness BootCamp is held in Colorado three times annually. Schallert has worked with independent business owners since 1983, speaks to thousands every year, and is the President of The Schallert Group, Inc., Longmont Colorado. One newspaper called Schallert “the marketing guru rooting for the retail underdogs”. Business owners interested in attending may contact Phillips County Economic Development at 785-543-5809 for more information, or one can visit Schallert’s website at www.DestinationBootCamp.com.
